The entertainment and sports industry are among the top users of AR technology in the era where digital marketing is on the rise. Be it film promotional techniques, event promotion or hyping up the world cup fever, AR is being incorporated in every industry in any possible way.

Augmented Reality has become one of the most wanted technology around the world. Other than being a technology, advertising has adopted it as a tool for marketing and many brands have come up with genius ideas to bring out creativity from this technology.

Rote learning is a big setback in children’s education. All the traditional ways used by the teachers, even though good, now need upgrading. New learning techniques with the use of technology are much welcomed in the present scenario.

Marketing and AR are gradually becoming partners in their area of expertise. With the technology now being available almost everywhere, the advertisers or marketers are incorporating it to make a lasting impression on their audience and reach maximum customer interaction.

AR is set to reach 200 million users by the end of 2018, which means it will become a part of our everyday lives pretty soon. From digital media to print media, every medium is trying to incorporate